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Brand Story


ID HOSPITAL, SOUTH KOREA’S LEADING DERMATOLOGY CLINIC, IS THE SKINCARE DESTINATION FOR MANY CELEBRITIES IN ASIA. FOUNDED BY DR. SANG HOON PARK, ID HOSPITAL UTILIZES ADVANCED TECHNOLOGY AND ACTIVES IN THEIR IN-OFFICE PROCEDURES. NOW, ID HOSPITAL IS PROUD TO INTRODUCE PRIVATE DOCTOR MINUS SERUM - A REVOLUTIONARY ANTI-AGING SERUM FORMULATED TO MINIMIZE LINES AND CREATE DEFINITION. 

Beyond Derma Cosmetic--Pla Cosmetics !

‘id Healthcare Group’ is a business that researches facial contours.




Brand History

ID PLAcosmetics were developed to treat patients' sensitive skin after surgery and treatment.
The founder of ID, Park Sang-hoon, is heading a new cosmetic brand which is different from existing cosmetic brands.  This cosmetic line is created based on his 15 years of surgical experience
and the results from data collected from over 830,000 facial cosmetic surgeries.

2018 to Current

- Moving of ID Placosmetics HQ
- Launching of “ID FACE FIT” Product Line
- Lotte Duty Free Shop Launching
- Malaysia Branch Established
- Malaysia Watsons & MUSE Launching

2016-2017

- Launched Dermastic cica products
- Launched Face-fit products
- Development of slimming cosmetic composition,
- patent application
- Development of elastic cosmetic composition,
  patent application
- Started medical and cosmetic business with
  Suning group in China

- Pop up store at Nordstrom, USA
- Opened in Saks, USA
- Expansion of business in China (CJ IMC)
- Expansion of business in East Asia
  (Thailand, Malaysia)(CJ IMC)
- Made contracts with UK, Turkey,
  Vietnam, Cambodia and Philippines

2013 - 2015

- Opened ID Dermatology
- Development of swelling removal cosmetic
  composition (RAC)
- Development of cosmetic composition
  for V-line (VLC)

- Launched ID PLAcosmetic RAC protucts
- Launched cosmetic composition complex
  application

- Launched V logic products
- Launched Dermastic products
- Launched Skin advise products
- R&D for slimming cosmetic composition
- R&D for elastic cosmetic composition

2007 to 2012

- Development of V-line square jaw surgery
- Published in the American Journal
  of Cosmetic Surgery

- R&D for cosmetic composition for
  swelling removal
- Opened ‘Face Diet’
- Popularization of face care

- ID clinic upgraded to ID Hospital
- R&D for advanced cosmetics for V-line